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About our cookies

This website uses functional cookies and analytical cookies. These cookies are required to ensure that the website works properly, and are therefore always placed.

We also use advertising cookies and other cookies. If you click on ‘Accept’ in the cookie banner, we will also place these cookies.

In case you did not select one of the options in the cookie banner, the default setting is no cookies (No, thank you).

Types of cookies

We use the following cookies on our website:

  • Functional cookies: cookies that ensure that the website works properly.

  • Analytical cookies: cookies that record how the website is used. We use these statistics to help us improve the website.

  • Tracking cookies (advertising cookies): cookies that allow advertisements to be displayed, based on how you use the internet. The aim is to show you the correct advertisements that are the most relevant to you.

  • Other cookies: cookies that do not fit into any of the previous categories. If you accept these cookies, how you use the internet can be monitored by other networks or third parties, such as YouTube (Google). You will be giving permission for cookies to be used on the following websites:

  • vangoghmuseum.nl and vangoghmuseum.com

  • tickets.vangoghmuseum.nl and tickets.vangoghmuseum.com

Read on for more detailed information about the various types of cookies.

Functional cookies

Some cookies are vital to ensure that the website works properly. Without them, (parts of) the website will not function as intended. Permission is not required to place functional cookies, and it is therefore not possible to block them.

Analytical cookies

The Van Gogh Museum uses analytical cookies from Google Analytics. These cookies allow us to record web statistics. The statistics offer us insight into matters including:

  • How many people visit the website;
  • The pages they visit;
  • How long they spend on the website;
  • From which page they arrive on the website;
  • The browser, device and screen resolution they are using.

We use the results to help improve the website. The data cannot be traced back to individual visitors.

We have taken the following measures to protect your privacy:

  • We have signed a data processing agreement with Google.
  • We have turned off the ‘share data with Google’ option.
  • Google Analytics cookies are not used in combination with other Google services.
  • The last three numbers of your IP address have been deleted, meaning it is anonymised.

Google Analytics places the following cookies: _ga, _gat, _gid These cookies are stored for a maximum of 14 months.

Advertising or tracking cookies

We also use advertising cookies on our websites. These cookies offer us insight into matters including:

  • Which advertisements you have already seen, to help avoid showing you the same advertisement repeatedly;
  • How many times an advertisement has been clicked on.
  • And they help us to create interest profiles;

The following types of personal data are collected and processed with tracking cookies:

  • The web pages you have visited;
  • Cookie content;
  • Referrer URL;
  • Data about the devices used and software settings on the device.

We work with media agencies to place advertisements on other websites and to gauge how effective these advertisements are. If you do not accept these cookies, you will still be able to view advertisements from the Van Gogh Museum. However, the advertisements you see will not be tailored to your interests or internet user behaviour.

The advertising cookies placed include:

  • FR: cookie to help show you relevant advertisements on Facebook. This cookie is stored for a maximum of 2 years.
  • DSID, IDE: cookies from Doubleclick.net, to show advertisements based on your previous visits to the website. These cookies are stored for a maximum of 1 year.
  • ANID, 1P_JAR, DV: cookies used by Google to show advertisements on Google websites based on your recent search history.
  • MUID and MUIDB: cookies used by search engine Bing (Microsoft) to show advertisements.
  • Various cookies used by Adform advertising software to track the impact of campaigns and build a retargeting pool. These cookies are stored for a maximum of 60 days. More information about the cookies that Adform places.

You can use one of the following websites to indicate the companies from which you no longer want to receive advertising cookies:

Other cookies

The Van Gogh Museum website features videos from platforms such as YouTube and forms by Wufoo. We also use embedded content from e.g. Google Maps and Soundcloud.

These images, videos or content are stored on third-party servers, but are displayed on our website. These third parties can place cookies when this content is played or used.

Forms

In order to add forms to the website, we use the services of Wufoo. Wufoo can place various cookies to ensure that the forms work properly. We cannot influence which cookies Wufoo places. Wufoo never uses tracking or advertising cookies in its forms. Therefore we will show these forms on our website. Read about the cookies Wufoo uses on their website.

Wufoo is a subsidiary of SurveyMonkey. This company complies with the US/EU privacy shield. Read more about SurveyMonkey’s privacy policy. These cookies are placed from vangoghmuseum.wufoo.com and wufoo.com.

Videos

To show videos, we use the embeddable video players of Vimeo or Youtube.

Vimeo’s embeddable video player uses first-party cookies essential to the video player experience. The Vimeo player does not use third-party analytics or advertising cookies. Visit the Vimeo website for more information about their cookies: https://vimeo.com/cookie_policy

When we feature YouTube videos on our website, we add a no cookie code. This is so that you can watch the video without being tracked for advertisement or remarketing purposes. Please note: this no-cookies setting may be overwritten if you are logged into your Google account when visiting websites (we cannot influence this).

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize our service and user experience on our website. Hotjar uses cookies and other technologies to collect data on our website users’ behavior. Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user.

Cookies: https://vars.hotjar.com and _hjid, duration: 1 year. For an overview of all cookies set by the Hotjar script, please visit their website.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Blocking or deleting cookies in your browser

Most internet browsers allow you to block cookies. How you block cookies varies per browser. After visiting the website, you can choose to delete the cookies from your computer. How you delete cookies also varies per browser.

Visit the websites of the following browsers for more information:

Contact

Should you come across cookies on this website that are not mentioned above, please contact us by sending an email to [email protected]. Alternatively, you can contact the administrators of the website in question. Ask which cookies they place, why they place them, how long the cookie(s) is/are stored for and how they safeguard your privacy.

We will need to update this cookie declaration from time to time. For example, if the website changes or adjustments are made to regulations governing the use of cookies.

This cookie policy is last modified in August 2024.